SEO Content Manager (English)

Where: Paris (France)

Extent of Work: Full Time

Click here to apply in English

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Description of the role

As our SEO Content Manager in the Commercial Sites team your key objective will be the coordination, production, and optimisation of high class betting content. You will become part of an international, highly skilled and dedicated team working on several language markets trying to cater various user groups in the broad field of sports betting and igaming.

We expect that you take ownership and responsibility of the websites and products you are working on.

You have a keen eye for online content? Your insights in analyzing with marketing tools (keyword studies, analytics and search console) and optimizing user experience are on point? Then we are looking for you!

 

As a Content Manager, you will:

  • perform keyword studies and competitor analysis
  • coordinate the production of content for several of our top websites
  • update content in accordance with sport calendars and operators requirements
  • work closely with our SEO leads to ensure content is optimised for Google
  • perform keyword studies and develop strategies to address different user groups
  • create new content based on business and market priorities
  • regularly monitor KPIs and user metrics
  • analyze (and improve) customer journeys and conversion rates

 

This role offers you:

  • the opportunity to combine your ambition to advance your Content & Market Management skills with your passion for sports and/or gambling
  • collaboration with experts on SEO & digital marketing
  • high degree of ownership and responsibility in work
  • daily work life in a dynamic, welcoming and highly international work environment
  • room for testing and innovation

 

Our ideal candidate

  • has a minimum of 5 years experience as a Content Manager
  • has proven experience in search engine optimisation (SEO)
  • is a native English speaker (another language such as French is a huge plus)
  • has experience working in WordPress & performing keyword studies
  • has a high UX sensibility in web-products
  • is able to handle a large pool of freelancers (and several projects at the same time)
  • has some knowledge or is interested in working in sports & casino betting
  • is a team-player, open-minded and a good communicator

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