Where: Helsinki (Finland)
Extent of Work: Full Time
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We are now looking for an Email Marketing Assistant/Specialist to our Direct Consumer Sales and Marketing team!
As an Email Marketing Assistant/Specialist you will be planning, implementing and optimizing emails and push messages that provide relevant information to our BtoC customers all over the world, at each stage of the customer lifecycle.
You will be a core part of our digital sales and marketing team and work in close co-operation with our Lifecycle Marketing Manager and also with numerous other teams and stakeholders. You will be working with a world-class marketing automation tool and making sure the day-to-day operations run smoothly.
- support online sales and marketing activities with emails and push messages
- optimize automated emails and push messages for improved conversion
- edit and update email content in the marketing automation tool
- plan new lifecycle emails, push messages, newsletters and email campaigns
- design and implement email marketing automations
- monitor results of automated emails, push messages and email campaigns
- set up A/B tests and make proposals based on the results