Retail & Events Marketing Manager in Tampere (Finland)

Where: Tampere (Finland)

Extent of Work: Full Time

Click here to apply in English

Responsibilities; In this role you will….

  • set and deliver retail marketing strategy inc. rolling out co-marketing programs to support brand and business objectives, and deliver superior customer experience
  • manage EMEA in-store POP program and help to amend the concepts to local market where needed
  • shape and implement a coherent brand identity for PopSockets in the retail space
  • create and coordinate required sales support material / collateral, presentations and educate internal and external stakeholders
  • work collaboratively with EMEA marketing and brand team, sales and retail / wholesale partners and agency when developing go to market strategies for existing and new product launches and brand campaigns for successful consumer communication
  • be the creator of opportunities for national / international trade-shows, public facing guerrilla marketing tactics, pop up events and consumer events
  • align with the annual marketing calendar and support the overall GTM plans and brand campaigns with lower funnel consumer activations
  • secure business rationale, KPI’s and PL with efficient quarterly budget management and allocation. Obtain and compare quotes, issue PO’s and ensure projects are invoiced and paid based on budget allocation.
  • lead the preparation of briefs and work back schedules
  • align on the set KPI’s and deliver on the EMEA dashboard with regular updates over the performance to the management team

Requirements:

  • Minimum 2 years of proven track record for developing innovative retail-specific marketing programs and engaging consumer event activations while understanding today’s complex marketing disciplines
  • Experience with preparing project briefs, work back schedules and production interlocks across stakeholders
  • Bachelor or master degree in marketing, sales or related
  • Pay attention to detail with the ability to get things done
  • Work well in a fast-paced, entrepreneurial environment
  • Manages time exceptionally well, plans and executes multiple projects, and balances priorities
  • Ability to think strategically and creatively with confidence and speed in execution
  • Strong interpersonal skills
  • You have excellent written and oral English skills.
    • French, German, Spanish or Italian language excellence is appreciated.
  • Knowledge of printing, material features and event construction are beneficial
  • Ability to travel occasionally / when needed
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