Senior Brand Copywriter (Germany)

Where: Berlin (Germany)

Extetn of Work: Full Time

Click here to apply in English

Responsibilities:

  • Work closely with designers to interpret briefs, conceptualize them into idea directions and execute them on deadline, also taking into account budget and stakeholder satisfaction
  • Design and implement a thoughtful & engaging content calendar that meets the needs of the various channel stakeholders
  • Define and manage the copy style across all marketing assets (social, print, blog, etc.) from a brand perspective, working closely with user research and marketing teams to align writing towards a consistent brand voice
  • Use detailed research and data to understand customer needs and desires, tailoring your content output and brand messaging to match accordingly
  • Actively research creative, trending editorial stories – through both internal and external sources – that resonate with our target audience
  • Take responsibility for crafting engaging, structurally correct and on-brief copy that influences various types of readers
  • Strategically translate market research and data into brand language and relevant stories
  • Develop and communicate our brand attributes both externally and internally
  • Identify potential publicity opportunities that bring awareness to GetYourGuide

Skills required:

  • 3-5 years experience in professional digital marketing writing, brand marketing, communications or editorial management
  • Excellent writing skills to draft and edit short form copy, digital campaigns and content marketing copy
  • Eager collaborator and storyteller, strong interest in brand marketing
  • Ability to develop unified marketing copy standards for GetYourGuide whilst being specific to each channel
  • Ability to engage audiences with snappy & inspiring copy
  • Very organized, outgoing and not afraid to take ownership
  • Proficient at managing multiple projects simultaneously
  • A native English speaker with strong communication skills, both spoken and written with other languages a plus
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