Marketing Communications Specialist in Florence (Italy)

Where: Florence (Italy)

Extent of Work: Full Time

Click here to apply in English

Tasks
– Drive development of PR and content marketing strategy for Solar business unit, while also managing PR planning, publication, and monitoring processes
– Create content for the purpose of leveraging thought leadership opportunities within specific markets by targeting media, influencers, etc.
– Identify and document internal and external success stories, in addition to creating compelling marketing collateral in the form of videos, articles, etc.
– Provide professional support relating to internal communication and employer engagement within the product group
– Oversee product marketing communication and launch communication for utility-scale PV segment in coordination with responsible product managers
– Create marketing communication collateral as required, including brochures, PPTs, videos, etc.
Requirements
– Solid degree in Marketing/Communications or similar
– Professional experience in marketing communication with demonstrable skills in content management and PR as well as knowledge of online/offline cross-channel communication
– Keen interest in technical matters and ability to write about technical issues in a concise and intelligible manner
– Finely honed interpersonal skills and the ability to build and maintain strong relationships within a business network
– Experience in working within an international market environment
– Fluent command of English (native or comparable) as well as mature copywriting skills in English
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